This is such exciting news! One of the reasons I love Serif is because they are constantly improving their products. I’ll be reviewing DSA 2 soon, but meanwhile, here is the press release:
FOR IMMEDIATE RELEASE
Serif Releases Digital Scrapbook Artist 2
New high-end crafting tools and techniques make digital scrapbooking more realistic than ever
ANAHEIM, CA, January 22, 2010 – Serif, a leading independent design, publishing and creative software developer, today launched a brand new version of its digital scrapbooking title, Digital Scrapbook Artist 2. Packaging advanced digital scrapbooking techniques in a fun and easy-to-use program, this software makes the creativity of a craft store accessible to all PC users.
All are invited to learn more about Digital Scrapbook Artist 2 and participate in product demonstrations at the Craft and Hobby Association’s (CHA) Craft Super Show and 2010 Winter Convention and Trade Show in Anaheim, CA. From January 22-23, at the CHA Craft Super Show, Serif will be available in booth #701; from January 24-28, at the Convention and Trade Show, Serif will be available in booth #1766.
Building on the success of its predecessor, this latest version offers even more crafting tools and more advanced scrapbooking techniques like professional-quality blending, which has never been seen before in dedicated scrapbooking software. A huge range of natural brush strokes and photo-realistic materials, embellishments, scissors, stitches and more make beautifully crafted scrapbooks more realistic than ever, and now with a built-in PhotoLab, users can make sure their photos are picture perfect without needing to buy any other software.
“After the success of Digital Scrapbook Artist we were keen to get to work on the next version and I’m delighted to announce that it has now arrived and makes truly stunning, photorealistic scrapbooks easier to create than ever,” said Gary Bates, Managing Director of Serif. “Digital Scrapbook Artist 2 offers a fun, affordable way to become a digital scrapbooker regardless of experience or artistic ability; and with a huge range of crafting tools and techniques, Digital Scrapbook Artist 2 makes digital scrapbooking even more realistic!”
Key features and benefits of Digital Scrapbook Artist 2 include:
- Scissors and Punches – users can choose from heaps of different decorative scissors blades, just like in a craft store, and punch out designs from any material or embellishment.
- Image Cutout Studio – removing distracting or unwanted backgrounds, to give subjects total focus with just a few quick brushstrokes, is easy using this handy imaging tool.
- Blending – a wonderful new feature for seamlessly blending an object or photo with textures and materials. In just a simple click, photos will take on the appearance of any material!
- Stencils – a lovely range of brand new stencils will enhance scrapbook designs, or alternatively users can easily create their own using objects and embellishments.
- Realistic brush strokes – brush on photo-realistic paint, glitter, beads, stitches and more to create authentic, natural-looking scrapbook pages.
- PhotoLab – Digital Scrapbook Artist 2 now comes with its own powerful built-in photo editor for fixing and enhancing digital photos from within the software.
- Help when needed – with instant access to video tutorials, on-screen prompts and a comprehensive User Guide, help is always available whenever it’s required.
- One click sharing – scrapbooks can be uploaded to DaisyTrail.com with just a click of the mouse, sent as an attachment via email, exported as a PDF for professional printing and as any popular picture file type including JPG, PNG, GIF, and more.
- Scrapbooks and more – users can be more creative than ever using Digital Scrapbook Artist 2, which offers the flexibility to create not just digital scrapbooks, but greetings cards, wedding invitations and much more!
Digital Scrapbook Artist 2 is compatible with Windows 7 and retails at $49.99. Existing Serif Software users should contact (800) 557-3743 for further information on upgrade pricing. Digital Scrapbook Artist 2 is available today directly from Serif and will be arriving soon in major retailers such as Buy.com, Fry’s Home Electronics and Amazon.
To schedule a time for a one-on-one product demonstration and briefing at the CHA Winter events, please call Christina Beavers at (401) 351-9507 or email at serif@matternow.com.
About Serif
Serif is the publisher of the award-winning software range that includes PagePlus®, PhotoPlus™, DrawPlus™, WebPlus, AlbumPlus™, MoviePlus™, PanoramaPlus™ and Digital Scrapbook Artist® and more. Founded in 1987 with the aim to develop low-cost alternatives to high-end publishing and graphics packages, Serif has been repeatedly praised for its powerful yet easy-to-use software which has put professional effects and demanding publishing tasks within the reach of ordinary PC users around the world. Now with over 6.5 million customers worldwide, Serif has over 200 employees at its head office, development and European sales centre in Nottingham, UK and its North American sales operation in New Hampshire, US.
Media Contact:
Christina Beavers
Matter Communications
401-351-9507
serif [at] matternow [dot] com

